Where the acid on your teeth comes from

Plaque is a soft film of bacteria that grows back on your teeth within hours of brushing. When you eat or drink anything sugary, those bacteria feed on the sugar and turn it into acid.

The acid sits right against your enamel and pulls mineral out of it. It happens every time sugar reaches your teeth, not just at meals.

Count how many times sugar reached your teeth yesterday:

✓ Sugar in your tea or coffee

✓ A glass of juice or a fizzy drink

✓ Biscuits, cake or sweets between meals

✓ Cereal, jam or honey at breakfast

✓ Something sweet in the evening

Each one is a separate acid attack on your enamel. Your toothpaste reaches your teeth twice a day, but the bacteria get fed every time on that list.

How to cut down the acid attacks on your teeth

A few changes to your day give the bacteria fewer chances to make acid. They also give your hydroxyapatite more time to work.

Keep sugar to mealtimes

How often you have sugar matters, not just how much. Six small sugary snacks or soft drinks mean six acid attacks.

Move the biscuit to lunchtime and you've cut out an attack, even though you've eaten the same amount. The bacteria still make acid with every meal, though.

Spit, don't rinse

After brushing, spit out the foam and leave the rest on your teeth. Rinsing with water washes the fresh mineral straight off before it's done any work.

Brush last thing at night

Saliva flow drops while you sleep, so less of it washes over your teeth (plus you’re too busy sleeping to be eating or drinking anything).

The mineral your toothpaste delivers at bedtime stays on your teeth through the night, doing its job.

Putting mineral back on your teeth doesn't stop the bacteria making acid

Better habits help your hydroxyapatite toothpaste do its job. But there’s a lot more to do about the bacteria living on your teeth.

A toothpaste built around hydroxyapatite alone puts mineral back after the acid has taken it. The bacteria carry on making acid at the next snack, and the one after that.

So your teeth lose mineral all day and get some back only twice. To change that (and help your gums in the meantime), your toothpaste has to work on the bacteria as well.

Most toothpaste deals with bacteria by wiping them out. The problem is that around 700 kinds of bacteria live in your mouth, and many of these help prevent enamel decay.

So a toothpaste that lets the ‘good’ bacteria do their job is adding a layer of protection that most tubes completely miss.

Eēsē Balancing Toothpaste: hydroxyapatite with xylitol and paraprobiotics

Eēsē Balancing Toothpaste is a complete daily toothpaste for gum and breath care. It combines hydroxyapatite and xylitol with paraprobiotics in an SLS-free formula.

For best results, use Balancing Toothpaste alongside our Remineralising Toothpaste. Remineralising contains hydroxyapatite for enamel care before the day’s food and drink.

Use Remineralising in the morning and Balancing at night for microbiome-friendly care while you sleep.

Your single toothpaste · one tube

Balancing Toothpaste

One 75 ml daily toothpaste with hydroxyapatite, xylitol and paraprobiotics. For gum and breath care.

£9.90 £12.90

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Morning & night · two tubes

Day & Night Routine

Two 75 ml toothpastes. Remineralising for the morning, Balancing for the night. Hydroxyapatite in both; paraprobiotics in Balancing.

£18.90 £25.80

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Eēsē is a natural oral care brand. The Day & Night Routine pairs Remineralising Toothpaste in the morning with Balancing Toothpaste at night. Both contain hydroxyapatite and xylitol.

The evening Balancing Toothpaste adds the Paraprobiotic Complex. Eēsē calls this combination hydroxyapatite+: the mineral, xylitol and paraprobiotics, in a toothpaste you enjoy using.

Xylitol gives the bacteria on your teeth nothing to make acid from

Xylitol is a sweetener found naturally in fruit and vegetables. The bacteria that make acid take it in as if it were sugar, but they can't digest it.

They make no acid from xylitol at all. Your toothpaste tastes sweet, and the cavity-causing bacteria on your teeth get nothing out of it.

Paraprobiotics support the bacteria your mouth needs

Balancing Toothpaste doesn't try to kill the bacteria in your mouth. Our Paraprobiotic Complex supports the good bacteria instead.

The complex is made from Lactobacillus bacteria that have been heat-treated to remain stable. It supports your oral microbiome, the natural balance of bacteria living in your mouth and keeping it healthy.

Hydroxyapatite puts the mineral back on your teeth

Eēsē Remineralising Toothpaste puts the mineral back. Both toothpastes contain hydroxyapatite, the mineral your enamel is already made of. Every brush settles it into the places daily acid has worn away.

The morning brush puts mineral back with Remineralising. At night, Balancing puts mineral back again and adds the Paraprobiotic Complex to support your oral microbiome.

Both foam and taste like normal toothpaste. There’s no SLS, no fluoride, no titanium dioxide, no parabens and no artificial sweeteners.