ORAL CARE · THE ENAMEL STORY
The mineral your enamel is made of is now in your toothpaste.
Hydroxyapatite gives fluoride-free toothpaste a clear purpose: support enamel with the mineral it is made of.
Enamel is made of mineral. Your toothpaste can contain it too.
Hydroxyapatite is the principal mineral in tooth enamel. It is also an ingredient in Eēsē Remineralising Toothpaste.
For adults looking for a natural, fluoride-free toothpaste, that is the starting point: a daily formula built around enamel support.
Acid changes what happens at the tooth surface.
Acidic food and drinks can dissolve mineral from enamel. Saliva helps neutralise acid and supplies minerals afterwards.
Frequent sipping creates repeated acid exposure. Keeping acidic drinks to mealtimes gives your mouth more time between them.
A whiter-looking tooth and a supported enamel surface are different goals.
Surface stains sit on the outside of a tooth. The dentine beneath enamel has its own natural colour.
When enamel becomes thinner, more of that colour can show through. The useful question becomes what supports the remaining enamel.
Explore the toothpaste ↓
Hydroxyapatite works at the surface.
Hydroxyapatite particles can deposit on tooth surfaces and in small surface defects. Research also examines how they cover exposed dentine channels.
Eēsē Remineralising Toothpaste contains hydroxyapatite. Its daily role is straightforward: clean your teeth and support enamel.
The ingredient has been studied in toothpaste.
In an 18-month clinical trial, a 10% hydroxyapatite toothpaste performed just as well as a fluoride toothpaste on new decay.
That trial studied a different formulation. Eēsē brings hydroxyapatite into a natural toothpaste that is free from fluoride and SLS.
Explore the toothpaste ↓
Eēsē Remineralising Toothpaste supports daily enamel care
Eēsē Remineralising Toothpaste is a complete daily toothpaste for enamel care. It contains hydroxyapatite, the mineral your enamel is made of, plus xylitol, without SLS.
For best results, use Remineralising Toothpaste alongside our Balancing Toothpaste. Balancing combines hydroxyapatite with paraprobiotics for microbiome-friendly care while you sleep.
Use Remineralising in the morning for enamel care before the day’s food and drink, and Balancing at night.
Your single toothpaste · one tube

Remineralising Toothpaste
One 75 ml toothpaste for daily enamel care, with hydroxyapatite and xylitol.
£9.90 £12.90
Save £3.00
Get Remineralising · £9.90Morning & night · two tubes

Day & Night Routine
Two 75 ml toothpastes. Remineralising for the morning, Balancing for the night. Hydroxyapatite in both; paraprobiotics in Balancing.
£18.90 £25.80
Save £6.90
Get the pair · £18.90Keep enamel support part of the routine you already have.
Brush for two minutes, twice a day. Spit after brushing rather than rinsing the paste straight away.
For persistent sensitivity or a visible change in a tooth, book a dental check. A dentist can identify the cause.
Your welcome offers
Choose one toothpaste, or the morning-and-night pair
Your single toothpaste · one tube

Remineralising Toothpaste
One 75 ml toothpaste for daily enamel care, with hydroxyapatite and xylitol.
£9.90 £12.90
Save £3.00
Get Remineralising · £9.90Morning & night · two tubes

Day & Night Routine
Two 75 ml toothpastes. Remineralising for the morning, Balancing for the night. Hydroxyapatite in both; paraprobiotics in Balancing.
£18.90 £25.80
Save £6.90
Get the pair · £18.90Research behind the ingredient
Paszynska et al., 2023. Hydroxyapatite toothpaste in an 18-month randomised clinical trial.

