Why the supermarket tube feels good but works against your mouth

The supermarket tube foams up thick because of sodium lauryl sulfate (SLS), a foaming agent. SLS irritates the soft lining of your mouth and can cause mouth ulcers. Your gums are made of that same lining.

Most supermarket toothpaste is also built to kill bacteria, including the ones your mouth needs to stay healthy.

So the foam you enjoy is irritating your mouth every time you brush.

Why the natural toothpaste feels like a compromise

The natural tube took the SLS out, and that was the right call. But if it barely foams, most of the cleaning action and fresh taste is lost.

A foaming agent is what spreads the active ingredients and mint oils around your mouth. Without one, all you taste is the paste.

So you brush with it, put up with the chalky taste, and rinse it away as soon as you can. If it's a hydroxyapatite toothpaste, the rinse washes the mineral off your teeth too.

Why should you have to pick between a toothpaste that's good for you and one you enjoy?

Eēsē Balancing Toothpaste combines all three ingredients in one tube

Eēsē Balancing Toothpaste is a complete daily toothpaste for gum and breath care. It combines hydroxyapatite and xylitol with paraprobiotics in an SLS-free formula.

For best results, use Balancing Toothpaste alongside our Remineralising Toothpaste. Remineralising contains hydroxyapatite for enamel care before the day’s food and drink.

Use Remineralising in the morning and Balancing at night for microbiome-friendly care while you sleep.

Your single toothpaste · one tube

Balancing Toothpaste

One 75 ml daily toothpaste with hydroxyapatite, xylitol and paraprobiotics. For gum and breath care.

£9.90 £12.90

Save £3.00

Get Balancing · £9.90

Morning & night · two tubes

Day & Night Routine

Two 75 ml toothpastes. Remineralising for the morning, Balancing for the night. Hydroxyapatite in both; paraprobiotics in Balancing.

£18.90 £25.80

Save £6.90

Get the pair · £18.90

Eēsē is a natural oral care range. The Day & Night Routine gives you two tubes with different jobs: Remineralising in the morning and Balancing at night.

Both contain hydroxyapatite and xylitol, and both foam and taste like toothpaste should. The evening Balancing formula adds the Paraprobiotic Complex.

Hydroxyapatite supports your enamel and eases sensitivity

Eēsē Remineralising Toothpaste puts the mineral back. Both toothpastes contain hydroxyapatite, the mineral your enamel is about 97% made of. Every brush leaves a fresh layer on your teeth.

Cold reaches the nerve through tiny gaps in worn enamel, and hydroxyapatite fills them in. In certain trials, hydroxyapatite toothpastes eased sensitivity more than fluoride toothpastes did.

Xylitol sweetens the toothpaste without feeding the bacteria

Xylitol is a sweetener found naturally in fruit. It gives the paste its sweetness and a cooling note that makes the mint taste fresher.

Unlike with sugar, the bacteria on your teeth can't turn xylitol into acid, so the sweet taste does your enamel no harm.

Paraprobiotics work with the bacteria in your mouth

Around 700 kinds of bacteria live in your mouth. Together, they’re called your oral microbiome. The evening Balancing Toothpaste contains the Paraprobiotic Complex to support its delicate balance.

It's made from Lactobacillus bacteria, gently heat-treated to remain stable on the shelf.

Real foam and real mint, without SLS

Both formulas foam with sodium lauroyl sarcosinate, an ingredient based on an amino acid instead of a sulphate. Peppermint, natural menthol, thyme and lemon essential oils give them their fresh taste.

Two tubes with different jobs, without compromising on taste

Remineralising in the morning. Balancing at night. Both leave out SLS, fluoride, titanium dioxide, parabens, and artificial colours and sweeteners.

It also gives you everything the supermarket tube did: thick foam, proper mint, and a mouth that feels clean afterwards.

You get natural hydroxyapatite toothpaste in both brushes, and the evening formula adds paraprobiotics. Brushing feels the way it always has.