Supports enamel
Hydroxyapatite rebuilds teeth surfaces daily.
Welcome to your oral care routine, done properly. Four products formulated to work together, free from SLS, alcohol, and fluoride, built around hydroxyapatite and paraprobiotics. Healthier enamel, a balanced microbiome, fresher breath, cleaner gaps. Everything your mouth needs, nothing it doesn't for a smile that's healthy, natural, and built to last.
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Hydroxyapatite rebuilds teeth surfaces daily.
Paraprobiotics support the good bacteria in your oral ecosystem.
Soft foam, a layered mint finish, no harsh aftertaste.
Clean, the natural way, with botanical essential oils.
Making our products safe for use at any age.
Clean, safe ingredients throughout.
Eēsē is built on the knowledge that the small changes we make every day can have real, lasting impact on our health and life enjoyment. Seems big, right? But think about it — you brush your teeth at least twice a day, every day. That's over 36 hours a year spent on your oral care routine. Wouldn't you want to make it worth your time?
Unfortunately, most products on today's shelves achieve cleaning and whitening using harsh chemicals, putting 'quick fixes' before oral health and ignoring the impact this has on the rest of your body — from the gut, to the brain and even the heart.
The good news is that oral care has come a long way — and products like the Eēsē routine prove that keeping your teeth and gums in top shape doesn't have to come at a cost to your health.
Most oral care products have spent decades damaging the very things they claim to protect. Our routines handle everything your mouth needs, rebuilding enamel, balancing your oral bacteria, managing plaque, and cleaning between your teeth, with all-natural ingredients to support whole body health. One system, where every piece makes the others work better.
47%
of UK adults over 30 have gum disease. Most don't know it. Bleeding isn't normal, it's a sign your routine isn't working.
40%
of your tooth surface is between your teeth. Your brush never reaches there. That's where decay and gum disease start.
85%
of toothpastes contain SLS, linked to gum irritation and mouth ulcers. Foaming shouldn't cost your gums their health.
700+
bacterial species keep your mouth healthy. Most mouthwashes kill indiscriminately. Yours shouldn't.
Most oral care brands are still operating on a 1960s model: kill all bacteria, add fluoride, and make a massive amount of foam.We now understand that the oral microbiome is central to systemic health outcomes. A routine designed to support microbial balance and whole-body health rather than destroying it isn't just a wellness trend. It's the direction which serious oral health science is finally moving toward.
The facts that matter. Laid out plainly. Eēsē is built differently.
Rebuilds enamel with HAP
Biomimetic hydroxyapatite naturally repairs teeth surfaces
Microbiome-friendly
Helping good bacteria with paraprobiotics and xylitol
Fluoride-free
Natural remineralisation with a proven safe alternative.
Safe if swallowed
Certified formulation, safe for any age
No artificial sweeteners or dyes
Everything you need, nothing you don't
SLS-free
Gentle, natural foaming agents replace gum irritants
Bite back.
Life chips away at enamel. Acid in food and drinks weakens it. This toothpaste helps your enamel stay strong.
Hydroxyapatite is the mineral your teeth are made of. Used regularly, it's linked to supporting enamel strength and surface smoothness.
Seals the tiny channels in enamel that let cold and heat reach the nerve, so everyday sips stop making you wince.
Gently lifts everyday surface stains from coffee and tea without abrasive whitening agents.
No harsh foaming detergents and no fluoride, just a clean formula built around hydroxyapatite.
Whole mouth health, now in one tube.
While you sleep, saliva flow drops. The Balancing Toothpaste supports good bacteria for fresh breath.
A shelf-stable paraprobiotic complex stays active from the first squeeze to the last.
Feeds the helpful bacteria that naturally keep harmful ones in check.
Hydroxyapatite for your enamel and paraprobiotics for your microbiome, in one step.
No SLS or harsh detergents that dry out and irritate gum tissue.
Our toothpastes are created as a dynamic duo, to be used at different times of the day. In the morning, our Remineralising paste provides hydroxyapatite to coat your enamel and help protect against daily wear and tear. In the evening, our Balancing paste adds microbiome support with paraprobiotics (Lactobacillus ferment) to help your beneficial oral bacteria protect your teeth and gums against decay.
Hydroxyapatite is the mineral your teeth are made of. It is linked to supporting enamel strength, the same benefit associated with fluoride, without the ingestion risk. If you have concerns about caries risk, speak to your dentist.
Most people notice a difference in how their mouth feels within the first week, especially when switching from an SLS toothpaste. Sensitivity and comfort improvements typically show after 2 to 6 weeks of consistent use.
A heat-treated ferment that stays stable in the tube but retains biological activity with every brush. Live probiotics can't survive in toothpaste. Paraprobiotics are the practical, science-backed alternative, linked to supporting a healthy oral environment.
Yes. All four products are SLS-free, and SLS is commonly linked to toothpaste-triggered sensitivity. Hydroxyapatite is also linked to helping reduce sensitivity with regular use. For significant sensitivity, use alongside advice from your dentist.
Yes. No fluoride ingestion risk, no alcohol, no harsh antimicrobials. Safe for children. Note: xylitol is toxic to dogs, keep out of reach of pets.
Yes. Brushing reaches around 60% of your tooth surface. The gaps between teeth, where plaque builds and gum problems often start, can only be cleaned properly with floss.
Most supermarket toothpastes contain SLS, fluoride, and sometimes titanium dioxide, banned from EU food since 2022 but still found in many toothpastes. Eēsē uses hydroxyapatite, paraprobiotics, and antioxidant botanicals, with a clear reason behind every ingredient.
The formulas contain no fluoride, no alcohol, and no harsh antimicrobials. We still recommend speaking to your midwife or GP before changing your routine during pregnancy or while breastfeeding.
Yes. Eēsē Health is a UK brand, registered in London. Products are formulated and manufactured in the UK and EU.
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